4 Reasons Why Affiliates Should Do Pay Per Call Marketing
Despite an ever expanding list of devices and channels, one thing has not changed – people still want to call. In fact, BIA/Kelsey predicts calls to businesses from mobile devices will reach 169 billion by 2020. That is a lot of opportunity for affiliates looking to build long term income with pay per call marketing.
If you’re new to the pay per call space, you’re probably wondering what the benefits are. To help you out, here are four ways pay per call is a great investment for affiliates.
1. Maximize on the high-value leads you are already driving
If you are driving leads to landing pages, it’s likely you’re also inadvertently driving phone calls. With pay per call, you can get credit for all of the leads you’re already driving. And these calls are valuable. In fact, phone calls have a 30-50% conversion rate and actually convert at ten times the rate of clicks.
2. Know that you are only driving high-quality leads
Advertisers and brands are getting more and more strict with the quality of leads they will accept. They’re only interested in leads they know will convert into loyal customers. It’s all too easy for a web visitor to spoof a fake name and email address.
Phone calls are inherently high quality because they are instant, direct, and personal. The advertiser is guaranteed to be connected to a real person with high intent to purchase. That makes these phone calls so valuable. And an advertiser is willing to pay more for the quality. You’ll be able to earn more by driving high-quality leads with pay per call.
3. Have complete visibility into the full performance of your efforts
One of the benefits of pay per call is that you are given visibility into the full performance of your efforts. You will know exactly how many leads you are driving, how many of them met the quality standards established by the advertiser, and your pay out. Pay per call is designed to be transparent, simple, and in the best interest of everyone involved. You will know exactly what to expect when you’re signing up for a new campaign with a network.
4. Drive a higher ROI on all of your campaigns
Pay per call is an investment. But with the right strategy in place, it is an investment that will produce a consistently high ROI. Which makes it well worth the initial costs. As previously stated, phone calls are high quality and are likely to convert. When a phone call converts, affiliates get a higher pay out. So if you set up your campaigns right, you will drive the high quality calls that you know will convert which will in turn earn you more revenue. It’s a win-win!
If you’re already in the performance space, pay per call is a no-brainer. It’s time to take advantage of all the leads you’re already driving, know you’re driving high-quality leads, have complete visibility into your efforts, and drive a higher ROI from your campaigns. Learn more about pay per call and become a LeadGiant pay per call publisher.